Role of SEO in Online Marketing

Email advertising is an instant, low cost way to reach your customer and build awareness of your product or services. It can also result in conversion in the form of requests for information or customer acquisition. According to the Direct Marketing Association, businesses in the US spent $400 million on email internet marketing india in 2006. It entails advertising to past, present and potential customers via email and experts claim that it ranks next only to SEM in efficacy.



• Keyword basics – Selecting relevant, widely used keyword sets and making certain that the number of times these keywords appear in the content ensures a good search engine ranking. This is known as keyword density or saturation SEO, and the belief is that when search engines ‘spider’ or scan through content on a site, they look for a certain percentage of keyword density (say 2-5%).
• Website architecture – A clear, understandable structure and a site map may encourage search engines and people to spider or scan the site effectively and easily.
• Link Strategies – A marketer can create links that point towards the page, also known as ‘inbound links’ that should be relevant, keyword-oriented and plentiful to direct traffic towards the web page and improve its search engine rank.

• Optimized content – Well-organized and grouped content and reduced graphics for quick loading time is said to be another subset of criteria for SEO.
• Though algorithms used for search engine rankings vary, are kept secret and are said to keep changing, an SEO consultant can apply some to your site based on experience and analysis.

Pay per click (PPC Services India) advertising or sponsored searches are sites or pages that are displayed in search engine results pages, which the advertiser pays to have displayed. Some of the major search engines such as Google will display these separately from the ‘organic’ or SEO Company India -based pages. The marketer only pays when the link is clicked on, hence the name ‘pay per click’.