Search Engine Optimization: They are the consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. They may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO Services India or SEOtactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
SEO expert India are of the view that with Google adopting the personalized search concept; searchers will end up with different results based on their prior search history. This will bring a huge shift in the SEO and personalization will go web wide using third party cookies. It is said that the Google algorithm is testing various variables with this form of personalization and concentrating on the results for intent based search. With the introduction of personalized search there will be a major change in the Google algorithm and search engine result page.
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